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We are increasing the use of lower impact materials in our product ranges

It is important to us that our products are made with care and respect for the people involved throughout their lifecycle, and for our planet. This means sourcing products that are manufactured in a way that considers waste, water usage and climate impact – as well as ensuring fair working conditions for the people that make them.

Our product targets


Reduce our textile carbon footprint by 50%


of our textile raw materials to be lower impact by 2027


of our own brand timber products to be FSC or PEFC by 2025


The top 50% of our third-party brands will set SBTs


reduction of our textile water footprint by 2030

Our product progress

  • 65% of our cotton product was Better Cotton in 2022.
  • 74% of our own brand denim is scored on the Jeanologia platform; 53% of the denim on the platform is rated low impact.
  • Approximately 30% of our own brand timber home goods are FSC certified.
  • We have conducted sustainability training for our retail colleagues to help them to make more informed purchasing decisions.
  • We have created a product care guide for our customers to help them look after and increase the lifespan of their textile products.
  • Through our partnership with Emmaus, our customers can donate their old furniture to prevent it from ending up in landfill.