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About us

Our strategy

We’re always improving how our 4.8 million customers shop and pay for the brands they love online

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We play a vital role in the lives of our customers, and what we do is more relevant than ever.

Whether entertaining the kids, looking for the perfect outfit or upgrading the home, Very is the choice for millions of families. And that gives us confidence to continue investing in what makes us special to online shoppers and especially families on a budget, who value the ability to manage their household finances through our Very Pay platform. 

1. GROW OUR MARKET

  • We’ll increase consideration of the Very brand, making it the first destination customers think of.
  • We’ll invest to improve each element of our customer proposition, which includes:
    • Access to leading brands
    • Best flexible ways to pay
    • Easy-to-use customer experience
  • We’ll deliver a more tailored customer experience through our new segmentation strategy.

2. PLAY AN EVEN MORE IMPORTANT ROLE IN OUR CUSTOMERS' LIVES

Family shopping together
  • We’ll use our knowledge and capabilities to create new products and services for our customers – and new revenue streams for our company.

3. IMPROVE THE CUSTOMER JOURNEY

  • We’ll invest to improve each stage of the digital customer experience.
  • We’ll build on our investment in our new highly automated fulfilment centre to offer an even better service to our customers, and create new efficiencies for our business.

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Our purpose and values

We are trusted, ambitious, proud, innovative and together

Our purpose and values