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About us

Meet our team

Henry Birch

Group CEO

Since joining The Very Group in 2018, Henry has successfully led the company through a rebrand, the opening of our new fulfilment centre and the Covid-19 pandemic, helping it become a £2bn-revenue business and post record revenues in 2020 and 2021. He previously spent four years as chief executive of FTSE 250-listed Rank Group plc, where he guided the business through a strategic overhaul to create the UK’s largest multichannel gaming operator. Prior to joining Rank, Henry spent four years as CEO of William Hill Online, where he launched the company’s mobile business. He started his career working in the House of Commons and holds an MBA from Stanford Graduate School of Business.

I am most proud of our colleagues. Through their dedication, adaptability and ingenuity, they've consistently delivered for our customers while adjusting to new ways of working.

Ben Fletcher

Group CFO

Ben leads The Very Group’s 150-strong finance team as it strives to create and protect the future of the business, whilst improving its capabilities and adopting new ways of working. He was previously European president at Clarks Shoes, where he was responsible for investments including a new European fulfilment centre; delivering digital expansion and increasing colleague engagement. Prior to joining Clarks Shoes, Ben was at Walgreens Boots Alliance for six years. As managing director of Boots Opticians, he grew the business’ market share, revenue, profit and EBITDA year-on-year. Between 1999 and 2011, Ben held a series of senior finance positions at Procter & Gamble worldwide. He sits on the boards of the British Retail Consortium and the National Literacy Trust, and is a member of the United Nations CFO Taskforce on Sustainable Finance.

We’re well positioned to continue our strong trading trajectory and focused on our purpose of making ‘good things easily accessible to more people’.

Matt Grest

Group CIO

Matt leads our expanding tech team as it continues to transform our technology and platforms, driving data-driven decisioning and improving ways of working across the organisation to deliver positive changes to the customer experience. Matt joined us from the BBC, where he led a 400-strong team of technologists as director of digital platforms and oversaw the transformation of the corporation’s digital and broadcast products into a fully integrated tech platform. Prior to the BBC, Matt work as Digital Director at Sky, and lead the technology team that powered the NHS digital platform. 

We'll keep prioritising digital customer experience, especially investing in talent, upgrading our platforms to make faster customer changes, and giving our tech colleagues the capacity to focus purely on our end-to-end customer journey.

Phil Hackney

Chief operating officer

Phil joined our board in 2016 and leads the teams responsible for logistics, fulfilment, corporate social responsibility, and customer experience. He is also responsible for the company’s facilities and is sponsor of our diversity and inclusion program. He has led the digitalisation drive for our operations areas, developing and launching our new highly automated fulfilment centre, and our customer service processes, providing stronger service to our customers as recognised in our NPS progression whilst reducing the associated cost to serve. Phil joined the company from Pets at Home, where he was executive director overseeing logistics, supply and business systems, and working in the leadership team that led the business through a successful private equity sale and IPO. Prior to Pets at Home, he was regional logistics director at Tech Data, a leading global IT distribution business, sitting as a member of the UK board whilst supporting operations in Europe, the Middle East and America as part of the global operations team.

Thanks to our new fulfilment centre, Skygate, and our colleagues who work there, we can now process customer orders in minutes rather than hours – which is much better for our customers and for us.

Tommy Jordan

Financial services CEO

Tommy joined The Very Group in January 2019. He leads a 1,000-strong team accountable for the end-to-end development, delivery and performance of our flexible ways to pay. In 2021, he launched 'Very Pay', which brings to life the rich array of benefits in our customer proposition. Having started his career in strategy consultancy, Tommy has held a series of senior executive roles delivering results and driving value across a range of fintech and multi-channel businesses covering consumer finance, payments, cards, foreign exchange and retail banking.

We're continuing to invest in our Very Pay platform to offer more flexible payment options and help our customers manage their household budgets.

Sam Perkins

Managing director, retail

Having been promoted to the executive board in 2018, Sam leads our retail team. Under his stewardship, we have merged our retail and product teams and moved to a category management structure, consolidated our marketing function, and introduced agile ways of working into retail. Sam has helped to grow our brand assortment, increase our retail tech capabilities, develop new trade planning processes and reposition the Very brand, as well as strengthen our relationships with strategic partners, including Nike, Apple and Google. All of this activity has supported us in growing our customer base, as well as increasing sales, profitability and cash, all while reducing cost.

By building partnerships with leading brands, growing consideration of Very and getting to know our customers even better, we're creating a compelling offer.

Sarah willett

Sarah Willett

Chief people officer

Having joined the executive board in January 2019, Sarah oversees the group’s entire people agenda and has led work to establish our new hybrid working model. She has been at The Very Group since 2009, playing an instrumental and wide- ranging role. As people director, she delivered the organisational change and embedded the purpose and values that have supported The Very Group’s rapid digital transformation. Sarah was previously head of HR at M&S.

We’ve created new ways of working that empower our colleagues to deliver the best experiences for our customers, whilst offering the flexibility to balance their home and work lives. 

Colleagues working together

Corporate governance

We strive to be ethical, responsible and sustainable

Corporate governance