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About us

Meet our team

Henry Birch

Group CEO

Since joining The Very Group in 2018, Henry has successfully led the company through a rebrand, the opening of our new fulfilment centre and the Covid-19 pandemic, helping it become a £2bn-revenue business and post record revenues in 2020. He previously spent four years as chief executive of FTSE 250-listed Rank Group plc, where he guided the business through a strategic overhaul to create the UK’s largest multichannel gaming operator. Prior to joining Rank, Henry spent four years as CEO of William Hill Online, where he launched the company’s mobile business. He started his career working in the House of Commons and holds an MBA from Stanford Graduate School of Business.

I am most proud of our colleagues. Through their dedication, adaptability and ingenuity, they've consistently delivered for our customers while adjusting to new ways of working.

Robbie Feather

Managing director, retail

Having joined The Very Group in 2021, Robbie leads the retail team, which includes all category sourcing, buying and merchandising, as well as group trading and marketing. Formerly CEO of Fenwick, the luxury department store business, he helped to turnaround the company and modernise its customer proposition, including launching its online business. Robbie previously held a number of roles at Sainsbury’s Argos, including commercial director on the Argos board, during which time he oversaw the digital transformation of the business and led the commercial team, with £4bn sales across multiple categories and channels.

We’re serving our customers with an ever-growing assortment of leading brands, flexible ways to pay and focused marketing driven by our deep understanding of customer data, making Very’s offer more compelling than ever.

Ben Fletcher

Group CFO

Ben leads The Very Group’s 150-strong finance team as it strives to create and protect the future of the business, whilst improving its capabilities and adopting new ways of working. He was previously European president at Clarks Shoes, where he was responsible for investments including a new European fulfilment centre; delivering digital expansion and increasing colleague engagement. Prior to joining Clarks Shoes, Ben was at Walgreens Boots Alliance for six years. As managing director of Boots Opticians, he grew the business’ market share, revenue, profit and EBITDA year-on-year. Between 1999 and 2011, Ben held a series of senior finance positions at Procter & Gamble worldwide. He sits on the boards of the British Retail Consortium and the National Literacy Trust, and is a member of the United Nations CFO Taskforce on Sustainable Finance.

We’re well positioned to continue our strong trading trajectory and focused on our purpose of making ‘good things easily accessible to more people’.

Matt Grest

Group CIO

Matt leads our expanding tech team as it continues to transform our technology and platforms, driving data-driven decisioning and improving ways of working across the organisation to deliver positive changes to the customer experience. Matt joined us from the BBC, where he led a 400-strong team of technologists as director of digital platforms and oversaw the transformation of the corporation’s digital and broadcast products into a fully integrated tech platform. Prior to the BBC, Matt work as Digital Director at Sky, and lead the technology team that powered the NHS digital platform. 

We'll keep prioritising digital customer experience, especially investing in talent, upgrading our platforms to make faster customer changes, and giving our tech colleagues the capacity to focus purely on our end-to-end customer journey.

Sean Hallows

Chief operating officer

Sean is chief operating officer at The Very Group, where he is leading the transformation of fulfilment, logistics and customer care. Sean joined Very’s executive board in April 2022 after six years as operations director, during which he led all outbound logistics and returns, as well as the planning, development and launch of our highly automated fulfilment centre, Skygate. Since it opened in March 2020, the site has reduced the time it takes for orders to be dispatched to as little as 16 minutes, and increased the cut off time for next day delivery to 10pm. Prior to joining The Very Group, Sean was chief operating officer at Clipper Logistics plc.

Thanks to our highly automated fulfilment centre, Skygate, and the brilliant team of colleagues who work there, we can process customer orders in as little as 16 minutes.

Charlotte Heiss

Group general counsel and company secretary

Charlotte, who joined the group in 2022, leads corporate governance and ESG as well as all legal, risk and compliance issues. Most recently, she spent 11 years at RSA Group, latterly as group general counsel, company secretary and a member of the group executive committee. She was responsible for a 40-strong global legal and company secretariat team at the former FTSE100 insurer, achieving excellent standards of governance and co-leading the RSA team responsible for the company’s acquisition by Intact and Tryg. Prior to RSA, Charlotte spent eight years at law firm Linklaters LLP specialising in corporate advisory and mergers and acquisitions.

Great governance empowers our people to drive the business forwards and deliver great outcomes for our customers.

Tommy Jordan

Financial services CEO

Tommy joined The Very Group in January 2019. He leads a 1,000-strong team accountable for the end-to-end development, delivery and performance of our flexible ways to pay. In 2021, he launched 'Very Pay', which brings to life the rich array of benefits in our customer proposition. Having started his career in strategy consultancy, Tommy has held a series of senior executive roles delivering results and driving value across a range of fintech and multi-channel businesses covering consumer finance, payments, cards, foreign exchange and retail banking.

We're continuing to invest in our Very Pay platform to offer more flexible payment options and help our customers manage their household budgets.

Sarah Willett

Chief people officer

Having joined the executive board in 2019, Sarah oversees the The Very Group’s people agenda and led work to establish the company's hybrid working model. She has been at The Very Group since 2009, playing an instrumental and wide- ranging role. As people director, she delivered the organisational change and embedded the purpose and values that have supported The Very Group’s rapid digital transformation. Sarah was previously head of HR at M&S.

We’ve created new ways of working that empower our colleagues to deliver the best experiences for our customers, whilst offering the flexibility to balance their home and work lives. 

Colleagues working together

Corporate governance

We strive to be ethical, responsible and sustainable

Corporate governance