Sustainability

Being Very responsible

We’re helping our people and our customers make sustainable choices, reducing our impact on the environment and supporting our communities.

Our sustainability strategy addresses our impact on society and the environment, and is allied with the United Nations’ Sustainable Development Goals.

Focusing on planet, circularity, product, communities and people, we have ambitious 2025 targets based on industry best practice.

We’re committed to transparency, including publishing a list of our tier one, tier two and tier three factories, and contributing details to the Open Apparel Registry.

CEO commitment

I continue to be proud of our work on sustainability and the progress we are making, and I am confident that we will make even greater strides over the next 12 months.

Henry Birch, Group CEO

Read our 2020/2021 COP report

Our progress

80%

recycled content in our dispatch bags

90%

of cotton used in our own brand clothing sourced via the Better Cotton Initiative

11000

female workers supported in Southern India through our five resource centres

70%

reduction in our carbon footprint after switching to renewably sourced energy

Our 2025 targets

Planet	Reach net zero for our direct operations	Find out more
Circularity	Offer takeback schemes to consumers across all product types	Find out more
Product	Use sustainable product in 70% of our own brand offering across fashion and home	Find out more
Communities	Launch financial literacy training in five key communities	Find out more
People	Train 100,000 third party colleagues across our supply chain	Find out more