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About us

Our purpose and values

We are trusted, ambitious, proud, innovative and together

Colleagues working together

We’re a team of people passionate about making good things easily accessible to more people. It’s our purpose and we’ve been doing it for over 100 years.

‘Good things’ are the brands we offer, ‘easily accessible’ is the customer experience we give, and ‘more people’ represents our flexible payment options. To make it happen, we live by five values. They were selected for our people, by our people to represent what we stand for and how we act. They help us work better together, come up with new ideas, and solve problems to improve how our customers shop and pay for the brands they love.


We’re empowered and committed to deliver.

Man working at laptop

We take our responsibilities seriously. Our customers, colleagues and partners can count on us.

colleagues working together


We thrive on being the best.

We’ve achieved extraordinary things and we’re hungry for more. We push ourselves every day to create the best experience for our customers and the best outcome for our business.


Our customers are our world.

colleagues working together

We’re passionate about our customers and what’s important to them. We’re proud of our history and excited about our future.

Lady  giving a presentation


We go after ideas that make a difference.

We constantly search for ways to improve, both big and small. We’re adaptive, resilient and we learn as we go.


We’re unbeatable when we collaborate.

Colleagues working together

We’re one team, working towards one ambition. We’re at our best when we focus, support each other and celebrate our progress.

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Our history

As our customers’ shopping habits have changed, so have we. We’ve consistently reinvented ourselves over more than 100 years

Our history