Our purpose and values
We are proud, trusted, together, innovative and ambitious
We’re a team of people passionate about helping families get more out of life. It’s our purpose and we’ve been doing it for over 100 years.
To deliver on our purpose, we live by five values. They were selected for our people, by our people to represent what we stand for and how we act. They help us work better together, come up with new ideas, and solve problems to improve how our customers shop and pay for the brands they love.
We put families at the heart of everything.
We keep things clear, honest and simple.
We think and act we before me.
We create, test, learn and adapt quickly.
We deliver with excellence and make a difference.