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Very strengthens own brand offer with launch of ‘Everyday’ fashion and home collection

August 29, 2022

  • Everyday features more than 700 fashion and homeware products
  • 85% of items are available for £30 or less
  • Collection aims to offer great quality, affordable essentials for everyday life

Digital retailer Very, which is operated by The Very Group, has launched a new own brand collection featuring more than 700 fashion and homeware products as part of plans to offer families even greater value, convenience and flexibility. 

Called Everyday, the collection encompasses women’s, men’s, and kids’ fashion as well as homeware such as furniture, lighting, and bedding. Everyday products cost, on average across the collection, 20% less than the retailer’s existing V by Very own brand range and around 85% of items are available for £30 or less.

Designed by Very’s in-house team, the collection aims to offer great quality, affordable essentials for everyday life. The fashion products have been designed as versatile wardrobe staples to create the building blocks of stylish outfits than can be worn for many seasons.

The collection features new season women’s staples such as printed dresses from £18, faux leather biker jackets from £45 and denim from £22, as well as school uniform essentials like two packs of unisex jumpers from £11 within kidswear. Home products include twin packs of reversible duvet sets from £20 and stylish metal lamp shades from £10.

Everyday supports The Very Group’s plans to empower customers to make more sustainable choices, featuring denim produced using less water and chemicals than traditional methods, thanks to a partnership with denim finishing technology specialist Jeanologia.

Robbie Feather, retail managing director at The Very Group, said: “We’re proud and excited to be launching Everyday. It offers our customers timeless wardrobe staples for the whole family as well as a brilliant mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”

Contact information

Media relations

Ashley Muldoon (The Very Group)        

07523 044 507

Notes to editors

With annual revenue of £2.3bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, helps to bring 2,000 desirable labels within easy reach of more customers.

Our team of passionate people has a shared purpose: making good things easily accessible to more people, and we’re here for the millions of online shoppers across the UK and Ireland.

Across electrical, home, fashion and more, we sell everything our 4.8 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.

We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.

For more information, visit our website or follow us on LinkedIn, Twitter and Instagram.

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