The Very Group celebrates double award win

The Very Group’s brand and marketing teams have won two prestigious industry awards, recognising the organisation’s unwavering commitment to creativity and excellence.   

Sponsorship of The Traitors Ireland

Last summer, Very Ireland announced it would be the official advertising partner of The Traitors Ireland on RTÉ. As part of the partnership, Very’s iconic Irish flamingo, Cherry, featured on screens, adorned in full traitors’ attire.  

Following the success of the partnership, the campaign was named Best Media Sponsorship at the European Sponsorship Association (ESA) Awards in London.

The ESA Awards showcase best-in-class campaigns that cover the entire spectrum of sponsorship disciplines, recognising industry excellence right across Europe.

Catherine O’Toole, head of marketing at Very Ireland commented: “I’m thrilled that our sponsorship of The Traitors has received such prestigious industry recognition. The Traitors is a show that has become a global phenomenon, and through our sponsorship we were able to bring our ‘flamazing’ brand world into play and add a splash of flamboyance to the mystery.”

Introducing The Very Collection

In September 2025, The Very Group unveiled its new elevated own-brand proposition, The Very Collection. It offers flexibility for Very to maintain branding cohesion across its multi-category retail offering and was unveiled as part of the Autumn/Winter 25 fashion campaign.

The successful launch of the new own-brand proposition led to The Very Group to winning gold at this year’s Transform Awards London in the Best Development of a New Brand Within an Existing Brand Portfolio category.

The Transform Awards Europe is a leading industry awards programme recognising excellence in rebranding, brand strategy and brand development across the region. It celebrates best practice in areas such as creative strategy, visual identity, brand architecture and implementation.

Katie Kinchin Smith, head of brand at The Very Group, commented: “The launch of The Very Collection signalled a bold new era for our own-brand proposition. It wasn’t a case of launching a new seasonal range, it was a total overhaul of how we position our own-brand offering – from a new monogram and packaging to our ATL marketing campaigns, it was a full team effort and I’m extremely proud that the hard work has been recognised.”