Very Media Group brings home gold at the Retail Media X Awards

Very Media Group’s ‘Coffee Haus’ campaign with adidas has been named as the “Best Creative in Retail” at this year’s Retail Media X Awards.

The omni-channel campaign was centred around adidas’ Autumn collection, which combined style-led athleisure with espresso tones and cosy layers. From influencer amplification and bespoke video and campaign imagery for Meta and TikTok, through to a two-day Coffee Haus activation, the campaign was powered by Very’s first party data to help target customers most likely to engage.  

The Coffee Haus pop-up in London’s Covent Garden was filled with fashion, florals and fresh coffee and gave guests the chance to explore adidas’ latest sportswear range and enjoy exclusive giveaways.

The campaign was praised by Retail Media X for its use of first-party data to drive a full-funnel execution, brand awareness and sales across Very’s sportswear range.

Shrina Patel, senior partnerships marketing lead at The Very Group, commented: “I’m so proud that we’ve won our first award as Very Media Group. From creative and media planning through to PR and activation both on and offsite – the award win showcases the importance of creativity and collaboration to drive success.”

The Retail Media X awards honour and showcase best-in-class achievements across retail media, highlighting organisations and individuals driving innovation and growth across the industry.