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Littlewoods Ireland rebrands to Very

July 19, 2022

  • The rebrand brings the Irish business in line with The Very Group’s lead retail brand
  • The new identity marks the next phase of the evolution of the business in Ireland
  • Customers in Ireland now have access to more than 1,800 brands, next day delivery and free click and collect

Littlewoods Ireland has today announced that it has rebranded to Very, bringing the Irish business in line with The Very Group’s lead retail brand in the UK.

The new identity marks the next phase of the evolution of the business in Ireland, which started as a catalogue retailer in the 1980s and grew into a multi-category digital retailer servicing over 350,000 customers and delivering more than 2 million parcels annually.  

As part of the rebrand, customers in Ireland can browse more than 1,800 brands online, including new labels like Dyson Supersonic, Estee Lauder Fragrances, Vivienne Westwood, Paul Smith and COACH as well as Irish brands like SOSU Cosmetics and Dripping Gold Luxury Tan by SJ*, Bare by Vogue, Cocoa Brown, The Handmade Soap Company and We are Paradoxx. Very customers can now also benefit from next day delivery and free click and collect, with more brands and services coming in early 2023.

Rossa Butler, managing director for Ireland at Very, said: “We have a 40-year history serving families in Ireland as well as a passion for reinvention, having transformed from offline to online, catalogue to digital, and fashion to lifestyle retailer. Today’s announcement is the latest chapter in our story. 

“We’re already the biggest multi-category digital retailer in Ireland, with more than 1,800 famous brands across home, fashion, electrical, toys and beauty. Now, as Very, I’m delighted customers can access a host of new brands and convenient services to further improve their experience of shopping with us.” 

Catherine O’Toole, head of marketing for Ireland at Very, added: “Today is a really exciting next step in the evolution of our business and we have ambitious plans to grow among new and existing customers in Ireland. We will do this by continuing to offer the brands that our customers love, whilst offering a simple digital customer experience and flexible payment options.”  

 The Very Group is the UK and Ireland’s largest integrated digital retailer and flexible payments provider with revenues of €2.7bn and 4.8 million customers.  

Contact information

Media relations

Deirdre Connolly, Edelman | | 085 2449804

Notes to editors

*SOSU Cosmetics and Dripping Gold Luxury Tan by SJ will be available onsite w/c 25th July.

Existing customers do not need to make any changes to their online account as this will automatically change from Littlewoods Ireland to Very.

About Very in Ireland    

Very, formerly Littlewoods Ireland, is Ireland’s largest multi-category digital retailer and flexible payment provider. Our lifestyle site attracts an average of 38 million visits each year with annual sales reaching over €125 million.  

With over 40 years trading in Ireland, the company is headquartered in Blanchardstown, Dublin, and employs more than 50 people locally involved in marketing, logistics, compliance, customer care and finance.   

Our best-in-class customer proposition includes a wide range of choice with over 1,800 well-known brands and delivery offerings of Next Day Delivery, Free Click and Collect and Free Returns. We also offer a choice of ways to pay, which are provided responsibly, regulated by the Central Bank of Ireland, to help our customers manage their household budgets. 

About The Very Group 

With annual revenue of £2.3bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our family of digital retail brands, including, and, helps to bring 1,800 desirable brands within easy reach of more customers.  

Our team of passionate people has a shared purpose: making good things easily accessible to more people, and we’re here for the millions of online shoppers across the UK and Ireland.  

Across electrical, home, fashion and more, we sell everything our 4.8 million customers could need, except food. And our flexible payment options, which are provided responsibly regulated by the Financial Conduct Authority and Central Bank of Ireland, to help our customers manage their household budgets.  

We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.  

For more information, follow us on LinkedIn, Twitter and Instagram.   

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