Media
Very launches Michelle Keegan’s first installment for the AW Season – City Edge
September 14, 2026
Very unveils the first installment of Michelle Keegan’s new Autmn Winter collection, City Edge. Shot on the streets of Manchester: with a candid, behind-the-camera energy that shows Michelle behind the collection, the actress showcases her iconic wardrobe staples for the season. The first installment delivers accessible style with refined fabrications, flattering cuts and outfit building essentials. Prices start at £18 for Capri Trousers and rise to £75 for the Knitted Stripe Hanky Hem Dress.
The 30-piece collection focuses on elevated casual daywear and versatile pieces that move seamlessly from work and weekends to school runs and social occasions, designed around the rhythm of customers’ lives. Key design themes include structured tailoring, colour blocking, utility‑led denim, and knitwear that elevate looks from day to night.
Michelle Keegan comments: “I want the collection to feel effortless with pieces you can throw on in the morning and still love by evening. We focused on fit, fabric, and those little details that show the outfit has really been thought through. The blazer and trouser suit in chocolate brown is a favourite of mine, and I love how the stripe knit dress can be styled for every occasion. Shooting the collection in Manchester was so special - the streets, the energy, the people. It made the whole campaign feel even more personal.”
Vic Nelson, Trading director at Very, comments: “Our customers told us they want dressing to be easier and more versatile, so we designed this collection around real life. Showcasing items you can build on, new fabrics that feel great and silhouettes that work hard across the week. From the Bomber and Cargo Denim to the Sculpted Shirt and Tailored Suit, these are pieces that will anchor wardrobes now and into the season.”
Drop 1 Icons
- Structured Satin Bomber Jacket, £55 (X1V79): A modern cropped satin bomber with structured shoulders for an elevated off-duty layer.
- Faux Leather Funnel Neck Jacket, £55 (X1V7A): Sleek faux leather with a clean funnel neck for a polished, versatile cover‑
- Knitted Stripe Hanky Hem Scarf Dress, £75 (X5WZV): Michelle’s signature stripe knit updated with hanky hems and a detachable tie for flexible styling.
- Premium Structured Double-Breasted Blazer, £60 (X1YLT): An 80s‑inspired tailored blazer with strong shoulders and a cinched waist in signature brown.
- Premium Button Hem Trouser, £35 (X1YLU): Tapered trousers with button‑hem detailing designed to balance the matching blazer for a modern suit.
- Colour Block Belted Denim Jacket, £55 (X1V7C): A standout colour‑blocked denim layer with a belt for shape and easy styling.
- Wide Leg Cargo Jeans, £40 (X1V7D): Utility‑inspired wide‑leg jeans that bring cargo detailing to a fresh denim silhouette.
The full collection is available exclusively online at Very.
Contact information
Media relations
Kirsty Shaw, PR Lead, [email protected]
Lucy Wright Purdy, PR Executive, [email protected]
Notes to editors
About Very
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.2 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.
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