Very launches new multi-category ATL campaign, led by in-house teams.

Very, the online retailer operated by The Very Group, has launched its new multi-category Autumn campaign. The creative concept has been developed and led by its in-house brand team and internal creative agency, HelloStudio.

Across the campaign, which launched on Saturday (5^th September), Very’s distinctive cube logo transports the viewer through a portal into a space filled with leading brands, flexible ways to pay, endless choice and unexpected discoveries, showcasing the best of the retailer’s Autumn offering. Fronting the campaign and hero TV advert is the 1999 Jamiroquai hit “Canned Heat.”

From getting back into weekday habits to planning ahead for busier days, the campaign taps into the familiar ‘reset’ that comes with the end of summer.  Consumer mindset research shows that, for many, the switch from August to September marks the start of the Autumn Bustle, a shift in mindset centred around productivity and purpose*.

This moment, which sees the beginning of the new school year and families returning to more structured routines, presents an opportunity for Very to connect with customers and showcase everything it has to offer for the whole family across its multi-category department store.

With over 20 household names featured from across the online retailer’s department store offering – including Mango, ghd, Samsung, Nintendo, Nike and many more – the campaign showcases everything Very has to offer from brands and categories to the flexibility and convenience provided by the digital retailer.

Sam Wright, chief customer and commercial officer at The Very Group, commented: “This new campaign is all about bringing the full breadth of Very’s department store offer to life and giving customers more reasons to shop with us. For many people, there’s more to Very than they realise – whether that be range of products and brands, or the fact we offer compelling flexible payment options – we give customers convenience and flexibility, and that’s exactly what this campaign represents. This is the reason why we’ve introduced a new brand endline, ‘that’s the Very thing’, which speaks to the quality and versatility of our product offering.

“I’m also extremely proud because this new campaign has been produced almost entirely internally, with collaboration between our colleagues in marketing, retail, creative and production within HelloStudio.”  

HelloStudio is The Very Group’s best-in-class internal creative agency, delivering high-volume ecommerce imagery alongside end-to-end, full-funnel campaigns across all categories. By combining bespoke content creation with cutting-edge technology—such as virtual production, AI-generated environments, and automated workflows for ecommerce and social media—HelloStudio pairs creative excellence with innovative efficiency to build deep consumer connections.

Julie Phelan, head of creative at HelloStudio, added: “This new campaign builds on our existing powerful brand codes and playful and accessible style. It’s a brilliant example of what we can achieve when we bring together talented people from across the business who understand our customers, our fantastic product offering and our ambitions for the future.”

The new campaign features a hero 30" TV advert, along with an extensive suite of social-first content. The creative was developed by HelloStudio, with film production supported by Production Factory.

The campaign also includes a selection of bold and distinctive stills, and will run in the UK across TV, VOD, radio, social media, press and online. Media planning and buying was handled by Zenith.

Contact information

Media relations

Claire Newmarch, External Communications Manager:   [email protected]