Skip to main contentSkip to navigationSkip to search


Very plans plus size fashion expansion as new brand launches drive 75% sales growth

December 20, 2021

Digital retailer, operated by The Very Group, has announced plans to further expand its plus size fashion offer after retail sales for the category rose 75% year-on-year since July 2021, boosted by the additions of Yours, Evans, City Chic and Avenue. 

The retailer, which currently sells 90 plus size brands, is gearing up to partner with even more brands in 2022 and increase the number of products available across all price points. Very will also continue to grow V by Very Curve, its extensive own-brand range, which offers 400 fashion items up to size 32.

More than 420,000 customers have shopped plus size via the retailer since July 2021, with customer searches for ‘plus size’ and ‘curve’ on Very’s website up 14% year-on-year for the last 12 months.

Emma Alexander, fashion director at The Very Group, said: “We’re focused on creating a fashion offer that helps real women feel confident every day, whatever their clothes size. Expanding our plus size ranges is an important part of making our overall fashion offer even more diverse and we’re excited to be adding more brands at pace.”

Contact information

Media relations

Ashley Muldoon                         

07523 044 507

Notes to editors

About The Very Group

 With annual revenue of £2.3bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our family of digital retail brands, led by and supported by and, helps to bring 2,000 desirable lab within easy reach of more customers.

Our team of passionate people has a shared purpose: making good things easily accessible to more people, and we’re here for the millions of online shoppers across the UK and Ireland.

Across electrical, home, fashion and more, we sell everything our 4.8 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.

We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.

For more information, visit our website or follow us on LinkedInTwitter and Instagram

Further reading