Media
Very expands own-brand proposition with the launch of The Very Collection Home
March 31, 2026
Digital retailer Very, which is operated by The Very Group, is expanding its own-brand proposition with the launch of The Very Collection Home.
Introducing a refined approach to modern living, the new home collection balances elevated design with everyday practicality; combining furniture, soft furnishings and decorative accents with elevated key pieces which follow seasonal trends.
Anchored in Spring/Summer 26, the new range showcases four distinct capsule trends across home and garden which move from tactile minimal to retro warmth, sun-drenched mid-century glamour and serene natural palettes.
The roll-out of The Very Collection Home, which sees the online retailer increase its own-brand product range in the category by 26% year on year, is the next step in Very’s investment into the category.
In FY25, The Very Group saw the category grow 9.9% year on year after it transformed its end-to-end home proposition. This positive retail trajectory has continued into FY26 with the online retailer reporting growth in the category across the first two quarters of the year.
Sam Wright, chief commercial and strategy officer at The Very Group said: “Our home category has been a strategic priority over the last 18 months, and our investment in the category is proving popular with our customers. The expansion of The Very Collection to also include home is an exciting next step in our own-brand proposition as we look to deliver against our purpose of helping families get more out of life.”
Contact information
Media relations
Claire Newmarch, external communications manager, [email protected]
Notes to editors
About The Very Group
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.2 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.
