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The Very Group appoints Edward Fry as permanent Chief Financial Officer
April 28, 2026
The Very Group (“the Group”), which operates digital retailer Very, today announces the appointment of Edward Fry as Chief Financial Officer (“CFO”) on a permanent basis.
Edward has served as interim CFO since September 2025, having previously held the role of Group Finance Director. Over the past year, he has played a central role in navigating the business through several significant milestones, including its change of ownership and securing the Group’s long-term refinancing.
Robbie Feather, Group CEO at The Very Group, said: “Ed has guided us brilliantly through multiple key achievements over the past year, and I’m delighted with his appointment as CFO on a permanent basis. His leadership has been instrumental as we’ve strengthened our financial position and delivered important innovations across the business.
“As we look ahead to FY27, Ed’s appointment supports our focus on driving even greater collaboration, pace and performance across the Group, building on the strong momentum we’ve created over the last 12 months.”
Edward joined The Very Group in 2020 and has extensive experience in senior finance roles across retail and consumer businesses.
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About The Very Group
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.2 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.
