
Media
Very.ie Appoints new CEO
July 15, 2026
Very.ie today announced the appointment of Henry Dummer as its new Chief Executive Officer, marking an exciting new chapter for the leading online retailer as it continues to strengthen its position in the Irish market.
Henry brings more than two decades of experience across retail, telecommunications, financial services and consumer goods, having held senior leadership and marketing roles with organisations including Bank of Ireland, where he served as Chief Marketing Officer, Tesco Ireland and Diageo.
As CEO of Very.ie, Henry will be responsible for leading the business’s growth strategy, enhancing the customer experience and driving continued innovation across the brand's retail and financial services offerings. He will report to Sam Wright, Chief Customer and Commercial Officer, The Very Group.
Commenting on his appointment, Henry Dummer said: “Very.ie is a business with a strong brand, loyal customers and a clear opportunity for growth. I am delighted to be joining the team at such an important time for the business. Together, we will continue to focus on delivering exceptional value, convenience and service for our customers, while building on the strong foundations already in place. I’m excited to work alongside colleagues across Ireland and The Very Group to drive the next phase of our growth journey.”
Sam Wright, Chief Customer and Commercial Officer, The Very Group, added: “Henry is a proven commercial leader with an outstanding track record of delivering growth, building brands and leading customer-focused transformation. His extensive experience across some of Ireland’s leading consumer businesses makes him exceptionally well placed to lead Very.ie. We are delighted to welcome him to the business and look forward to working with him as we continue to grow our presence in Ireland.”
Very.ie remains committed to providing customers with an outstanding online shopping experience, combining leading retail brands with flexible ways to pay and market-leading customer service.
The Very Group is the UK and Ireland’s largest integrated digital retailer and flexible payments provider with combined revenues of €2.33 billion and 4.2 million customers.
Very is regulated by the Central Bank of Ireland, ensuring a secure and compliant financial environment for all customers.
The group’s Irish operation has been trading in Ireland for almost 50 years and is headquartered in Blanchardstown, Dublin, and employs more than 35 people locally in marketing, logistics, compliance, customer care and finance as well as an integrated network of Irish based agencies and suppliers.
Notes to editors
About Very in Ireland
Very.ie, formerly Littlewoods Ireland is Ireland’s largest multi-category digital retailer and flexible payment provider. Our lifestyle site attracts an average of 22 million visits each year with annual sales reaching over €75 million.
With over 45 years trading in Ireland, the company is headquartered in Blanchardstown, Dublin, and employs more than 35 people locally involved in marketing, logistics, compliance, customer care and finance.
Our best-in-class customer proposition includes a wide range of choice with over 1,800 well-known brands, home delivery and free returns. We also offer a choice of ways to pay, which are provided responsibly, regulated by the Central Bank of Ireland, to help our customers manage their household budgets.
For more information, visit our corporate website or follow us on Instagram.

