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Very Ireland to enhance customer experience with pay in 3 interest opt-out option and mobile app launch

March 8, 2024

In a strategic move, following its rebrand from Littlewoods Ireland in July 2022 (bringing the Irish business in line with the Group’s lead retail brand in the UK), Very Ireland is set to shake up the Irish e-commerce landscape with significant updates to its customer proposition via the launch of Take 3, which allows customers to pay in 3 and pay no interest, and their first ever mobile app.

Very’s first mobile app in Ireland, which went live in February, comes in direct response to high levels of demand from the Irish customer base, represents the latest milestone in Very’s multi-year tech investment programme, and is an important element in the ongoing transformation of the company’s e-commerce platform.

Further enhancements to the app are expected to be rolled out over the next year to include augmented reality (providing a more immersive shopping experience), exclusive in-app discounts, recommendations based on customer preferences, animations, theming and payment reminders.

With the cost-of-living crisis resulting in a surge in demand for more flexible payment options, Very also rolled out, on 2nd March 2024, an innovative addition to their payment options in the form of Take 3. This interest opt-out option complements Very’s existing flexible payment methods, including Pay Now, Buy Now Pay Later (BNPL*), and Spread the Cost. Notably, Take 3** is available to all credit account holders, allowing them to pay for qualifying transactions over three months and avoid paying interest on those transactions – thus providing them with a unique and flexible way to manage their payments.

These updates are reflective of the brand’s commitment to delivering innovation and unparalleled convenience to their 270,000 valued customers across the island of Ireland.

Very, which continues to evolve in the Irish market, currently offers free click and collect delivery plus express delivery options, whilst also allowing customers to spread the cost on over 70,000 products across 1800 fashion, home, electrical and beauty brands - plus a selection of their own exclusive ranges. (Over 1.3 million parcels are delivered to customers here annually).

Rossa Butler, Managing Director for Ireland at Very, commented: “We have always been a future-forward retailer with customer-centricity at the heart of everything we do. Our tech transformation is already delivering brilliant results for our customers and our business.

“Our commitment to listening to, meeting and exceeding changing customer demands is unwavering, and our flexible payment options, now including Take 3, coupled with our new mobile app, reflects our dedication to providing world class innovative solutions that enhance the shopping experience - keeping our brand very much at the forefront of the Irish e-commerce marketplace.

“The launch in Ireland of Take 3 as an alternative payment option where customers can make three equal payments over three months and pay no interest offers more flexibility and convenience, which is essential for our customers and their lifestyles.”

The Very Group is the UK and Ireland’s largest integrated digital retailer and flexible payments provider with combined revenues of €2.15 billion and 4.4 million customers. Very Ireland is regulated by the Central Bank of Ireland, ensuring a secure and compliant financial environment for all customers.

The group’s Irish operation has been trading in Ireland for over 45 years and is headquartered in Blanchardstown, Dublin, and employs more than 35 people locally in marketing, logistics, compliance, customer care and finance as well as an integrated network of Irish based agencies and suppliers.

*BNPL is exclusively available to certain credit account holders after six months of trading with Very.

**All purchases qualify for Take 3 apart from purchases made on Buy Now Pay Later. Where customers have any transactions qualifying for Take 3, the first monthly payment for that transaction will be one third of the cost of that Take 3 Transaction, the second monthly payment will be one half of the remaining balance and the third monthly payment will be the full remaining balance for that transaction.

Notes to editors

About Very Ireland:

Very, formerly Littlewoods Ireland, is Ireland’s largest multi-category digital retailer and flexible payment provider. Our lifestyle site attracts an average of 25 million visits (2023) each year with annual turnover in excess of €75m.  

Our best-in-class customer proposition includes a wide range of choice with over 1,800 well-known brands and delivery offerings of Express Delivery, Free Click and Collect and Free Returns. We also offer a choice of ways to pay, which are provided responsibly, regulated by the Central Bank of Ireland, to help our customers manage their household budgets. 

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