Media
The Very Group enhances customer experience with AI powered personalisation
October 5, 2026
The Very Group, which operates digital retailers Very and Littlewoods, has partnered with Made With Intent to enhance the digital shopping journey.
The new partnership will see Very offer its customers a more personalised experience than ever before. By using over 800 behavioural signals, Made With Intent’s agentic decision engine predicts customer’s intent in real-time, helping to decide what they see and when.
All based on customer behaviour and intention, Very will now be able to spotlight discount offers unique to customers based on individual shopping trends, as well as provide prompts at crucial moments throughout the shopping experience.
Made With Intent’s engine is built on a proprietary model and optimisation AI agent that work together to allocate experiences across hundreds of intent combinations, learning what works for which visitors and contexts then applying it to future sessions.
Sarah Hanna, digital director at The Very Group, commented: “Made With Intent’s agentic platform unlocks fast paced, scalable real-time personalisation that can be executed to help enhance the customer experience, ultimately influencing our commercial KPIs. In fact, in the first month of the partnership, we’ve already seen promising results including revenue per customer increasing by a fifth in one of our agentic strategies, and an uplift in overall conversion.
“Made With Intent gives our ecommerce team a brand-new lever that they can effortlessly activate to make a difference on what our customers see and when – whether that’s one-off discounts or personalised payment options. It’s all about giving customers the right experience at the right time.”
David Mannheim, founder of Made With Intent, added: “Personalisation is a word you hear a lot when talking about retail, especially online. Our agentic AI decision engine gives innovative teams like Very’s the scale that’s needed to deliver more impactful, hyper-personalised customer experiences. Our goal has always been to move ecommerce away from generic, static experiences designed for everyone towards something more personalised and real-time. Not only because it is a better experience for visitors, but because it finds new growth, and we’re excited to be on this journey with The Very Group.”
Contact information
Media relations
Claire Newmarch, External Communications Manager: [email protected]
Notes to editors
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.2 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.
