CEO Alex Baldock on another record year at Shop Direct

Alex Baldock, Group CEO explains:

Being online-only means more mobile innovation, especially in personalisation where we aim to offer each customer an experience as unique as she is. We’ve tailored her online experience, including the marketing that brings her in, the online shop she then enters, and the way we engage with her after she’s bought.

Our investment in Big Data and technology has started to pay off and is making these new levels of personalisation possible.

The results? 

Shop Direct posted some impressive figures:

• Group sales were up 3% year on year to £1.8bn (2013/14: £1.7bn).
• The group’s sites now attract more than 1m visits per day.
• Very.co.uk mobile sales are 59% of total online sales, which is ’17 points ahead of the market’.