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Shop Direct smashes sales targets on Black Friday and Cyber Monday

December 2, 2014

Black Friday eclipsed Cyber Monday at Shop Direct, the UK’s leading multi-brand online retailer, and became the biggest trading day in its history.

Shop Direct more than doubled its sales target on Black Friday with orders at flagship brand surging 134% year on year on the day.

All six of Shop Direct’s digital department store brands featured hourly deals on Black Friday. These ran from 7am to 9pm on

The success of Black Friday surpassed Cyber Monday, traditionally the busiest online shopping day of the year, making it the etailer’s biggest sales day of the year.

However, Cyber Monday was still a resounding success for Shop Direct, with orders on up 19.7% on last year’s busiest shopping day.

Jon Owen, retail brands and trading director at Shop Direct, said: “If Black Friday came of age last year, it was turbo-charged this year. We were blown away by its success – it has definitely secured its place as a staple of the UK retail calendar.

“Our customers lapped up our market-beating deals and the strong demand continued throughout the weekend and into Cyber Monday, making it the most successful few days in Shop Direct’s history.”

Shoppers flocked to Shop Direct’s websites via tablet devices, which accounted for 63% of overall traffic on Black Friday. This peaked at 76% of traffic at 7am when shoppers searched for deals with their tablets while eating their cornflakes.

The top-selling products on Black Friday included games console PS4 and Calvin Klein Eternity perfume.

On Cyber Monday, deals included 30% off beauty brands and up to £150 off smartphones at Top sellers on the day included a JMB 50” TV and Fiorelli heart earrings.


For more information, please contact Gemma Goldfingle at Shop Direct on 0844 292 1622 or


Shop Direct is the UK’s fourth largest online retailer, with annual sales of more than £1.7 billion. Our digital department store brands include, which is now a £700 million brand, and receive an average of 950,000 website visits every day.

We exist to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we’re well placed to deliver on that promise.

We sell over 900 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Our click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.