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Rochelle Humes launches first fashion collection for

June 9, 2014

The Saturdays’ Rochelle Humes has become the latest celebrity to join the fashion ranks of digital department store,

Drawing on her personal sense of style, and taking inspiration from the season’s trends, the singer has created a capsule collection perfect to turn up the heat on your summer wardrobe.

The yummy mummy shows off her gorgeous figure in bodycon dresses, short suits and printed jumpsuits, all in vibrant colours perfect for the warmer weather.

Colourful lace dresses and scuba fabrics create the ideal outfit for Saturday night, while Rochelle’s printed summer dresses take you easily from desk to dance floor.

“Creating my first fashion line has been a dream come true,” said Rochelle. “I’ve always loved fashion but now felt like the right time for me to create easy-to-wear pieces and include something for everyone. Working with, I think I’ve achieved that.”

Jon Owen, retail director at Shop Direct, home to, said: “At, we help our customers to live a stylish life. Rochelle brings with her a wealth of fashion experience to make the world of celebrity style more accessible to our customers and we’re anticipating a fantastic response.’’

Rochelle’s collection for launches on Thursday 12th June at, with a second drop of product due to land on-site on Thursday 17th July, with prices ranging from £25 -£59



Notes to editors:

·  Rochelle Humes’ first collection for is available to shop online from Thursday 12th June 2014 at

·         The collection comprises 19 pieces, including dresses, matching co-ords, a jumpsuit, shorts and cami top

·         Prices range from £25-£59 with sizes ranging from 8-20