Media
Very teams up with adidas to support community run club
January 23, 2026
Very, the online retailer operated by The Very Group, has teamed up with adidas to support a new Putney-based run club.
Through its retail media network, Very Media Group, and long-standing relationship with adidas, Very’s partnership with The Clubhouse Putney celebrates runners who show up – from marathon trainers and Saturday 5k regulars, to after-work joggers.
The Long Run is a new initiative from The Clubhouse Putney which is a weekly running community designed around consistency, accessibility and shared momentum. The Long Run, which started on Sunday 18th January, comprises of a 14-week training block, to lead runners right up until the London Marathon.
The new community is made up of five pace groups ranging from 7:15/KM to 4:45/KM, and each group will be support by dedicated run leaders. What’s more, Olympic gold medallist, Alistair Brownlee is The Long Run’s head coach.
Shrina Patel, senior brand partnership manager at Very Media Group, commented: “This is an exciting campaign for us here at Very. Supporting families and communities is at the heart of what we do, so being able to get involved with a group which is focused on creating a community felt like the natural fit.
“Plus, as a digital retailer, we’re always looking for new ways to showcase our amazing assortment of products. Through the partnership with The Clubhouse House Putney, we’re able to spotlight some of the adidas running range available on our website, while giving people the opportunity to put it through its paces.”
The partnership with The Clubhouse Putney is part of a wider campaign brought together by Very Media Group.
