Media
Very strengthens sports nutrition range
June 16, 2026
Very, the online retailer operated by The Very Group, has doubled its sports nutrition range, with the introduction of four new brands.
Launching with 140 new lines, the introduction of brands Better You, High5, Optimum Nutrition and Science in Sport (SiS) have been added to the online retailer’s range to further enhance its department store offering.
The expanded portfolio includes products from a range of categories, including but not limited to energy gels, protein powders, health drinks and multivitamins.
By broadening its sports nutrition portfolio, Very aims to offer customers greater choice and access to products that support a wide variety of training goals as we approach a summer of sports, from everyday fitness and endurance sports to strength training and muscle recovery.
Sam Wright, chief customer and commercial officer at The Very Group: “The continued growth of our sportswear category, which saw strong growth last quarter, has highlighted a clear opportunity to further support customers throughout their fitness journey.
“Expanding our sports nutrition range is a natural next step in delivering the complete active lifestyle destination, offering customers everything they need to support their sporting journey in one place. From clothing and footwear to supplements and recovery products, we're making it easier and more convenient for customers to access the products that help them perform at their best.”
Contact information
Media relations
Claire Newmarch, External Communications Manager: [email protected]
Notes to editors
About The Very Group
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.2 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.
