Media
Very Media Group strengthens leadership team with appointment of Paul Stafford
October 9, 2025
Very Media Group, which is operated by The Very Group, has bolstered its senior leadership team with the appointment of a new head of retail media.
Paul Stafford, who played an integral role in launching Superdrug’s retail media network Optimo, joins the Liverpool based retailer to lead its retail media proposition.
Bringing with him over 18 years of experience across both brand and digital marketing and retail media, Paul will be the driving force behind Very Media Group’s next stage of growth. In his role, Paul will be responsible for shaping the retail media network’s long-term strategy, while enhancing pre-existing relationships with brands and establishing new strategic partnerships which align with Very Media Group’s ambition of being the multi-category retail media network of choice for brands.
Very Media Group, which launched in partnership with SMG in 2024, is a reimagining of The Very Group’s pre-existing retail media proposition. It brings together the online retailer’s in-house creative capabilities and unique combination of personal, shopping and financial data to create insights-led campaigns for some of the biggest household brands.
Jessica Myers, chief customer officer at The Very Group, commented: “We’ve been operating the retail media space for over 12 years, so we’re building on strong foundations. The appointment of Paul comes at an exciting time. Not only will he bolster our senior leadership team to take Very Media Group to new heights, but he’ll be working closely with our outstanding team to offer brand partners even more success in their campaigns through our new enhanced first party data solution, Very iD. I can’t wait to see how Paul’s experience and strategic thinking, combined with this new offering, will help us achieve our ambition.”
Paul Stafford, head of Very Media Group, commented: “Very’s bold marketing activity, and purpose of helping families get more out of life really stood out to me. It’s a challenger brand that’s embracing retail media and has a data first approach to customer success. It has a long history in the space and I’m looking forward to working with the talented in-house team and SMG to take Very Media Group from strength to strength.”
Paul’s appointment comes as Very Media Group launches Very iD. Designed to power smarter, more effective marketing campaigns, Very iD supports brand partners in creating campaigns which resonate with their target audience and drive ROI.
Contact information
Media relations
Claire Newmarch | [email protected]
Notes to editors
About The Very Group
With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring over 2,000 desirable labels within easy reach of more customers.
Across electrical, home, fashion and more, we sell everything our 4.3 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.
We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.
For more information, follow us on LinkedIn and Instagram.
