The Very Group crowned Tech Innovator of the Year by Drapers

The Very Group has been named the Tech Innovator of the Year at the 2025 Drapers Awards – recognising its cutting-edge approach to retail technology.

Representing the very best in fashion retail across the UK and Ireland, the Drapers Awards spotlights industry achievements, while bringing together retailers, brands and suppliers of all sizes.

The Tech Innovator of the Year category recognises businesses using technology and innovation to solve problems facing the fashion retail industry.

Very has been recognised for its use of GenAI to help craft product descriptions for its fashion range, helping to enhance the customer journey and increase efficiency across the business.

Steve Nolan, chief information officer at The Very Group commented: “Here at The Very Group, we’ve always believed in the power of technology to help make complex things simpler while enhancing the customer experience.

“Each week, over 1,000 new fashion products go live on our websites and apps, and we’ve introduced GenAI to help craft product descriptions so that our customers can make more informed purchasing decisions. This has led to an increase in add to basket rates and conversion, while helping to reduce the number of returns.”

“We were up against tough competition, so winning this award is a huge testament to the hard work and creativity of the team. I’m also incredibly proud as it spotlights our ongoing commitment to staying at the forefront of digital innovation.”