Flocking back to school in style with Leanne Whitman

Here at Very, we know that back to school is a key calendar moment for our families. In fact, it is one of the biggest occasions in their diary, following closely behind Christmas and birthdays.

With this in mind, every year we aim to help make the transition from summer to school as stress free as possible for parents, while helping the little ones strut into the classroom with style. 

Our new campaign focuses on encouraging children to be unapologetically themselves, full of self-expression and confidence. It aims to inspire and excite both parents and children about the new school term.

Making it sparkle in the classroom

The campaign has been designed, in partnership with The Gate, to spotlight Very’s wide range of classroom essentials. Whether it’s durable uniforms, or tablets to help with homework the new campaign aims to bring to life the magic of the school term. The ad, which is being rolled out across Meta, features boundless energy and uncontainable enthusiasm.

The creative minds at HelloStudio focused on capturing kids being kids. We focus on candid moments of joy, full of energy rather than portrait, posed pieces.

Bringing the campaign to life

Throughout the campaign, we’ve introduced lots of newness to drive engagement among customers and help them find the perfect products to help their little one’s school year sparkle.

We’ve revamped Very’s back to school landing page to enhance the customer journey. It brings all the items children may need for the new school year under one roof – including uniforms, laptops, tablets, pushbikes, PE kits and even lunchboxes! We’ve also included Very Pay banners across the page to spotlight our flexible payment options which give customers more time to pay.    

Looking more closely at the creative, we’ve integrated lots of our brand partners in the campaign and it’s the first time we’ve introduced an adaptation of our brand sonic to help showcase our signature sound within the ad.  

It's been great to work on a project that truly encourages children to be their true selves while creating a campaign which we know will resonate with families.

Leanne Whitman, brand marketing lead at The Very Group