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The Very Group partners with commercetools to transform ecommerce platform

March 1, 2022

The Very Group, which operates digital retailer, has announced plans to transform the technology behind its ecommerce platform.

Through a new partnership with commercetools, a leading commerce platform built on MACH principles, Very will significantly improve customer experience.

The move is one of the first in a series of investments in technology and talent Very will make in 2022 to create the best possible conditions to further improve its digital customer experience.

The new partnership with commercetools is a major step forward in Very’s strategy to modernise its tech stack towards a microservices-based, API-first, cloud-native, and headless architecture (MACH), which will allow the retailer to deliver customer experience changes more frequently and faster than ever before.

Beginning in March 2022, Very will begin migrating each stage of the customer journey from its existing digital commerce platform over to commercetools. Each migration phase will introduce more of Very’s new in-house headless presentation layer, which will give customers a more contemporary, consistent and accessible design, built using the retailer’s new design system.

Matt Grest, CIO at The Very Group, said: “This is one of the most exciting technology developments in Very’s history. Delivering a brilliant digital customer experience is more important than ever in today’s competitive retail environment, and commercetools will give us increased scalability and reliability when delivering change.

“Our team will be able to make more simultaneous changes to different parts of our customer journey than ever before. The possibilities that this opens up from both a customer and a business perspective are greater than anything we’ve experienced, and we can’t wait to get started.

“But this isn’t all. Over the coming months we’ll be making even more investments in techlongy to give our customers their best ever experience on Very, and help our business to attract and retain more of the best tech talent.”

Dirk Hoerig, CEO and co-founder of commercetools, added: “We are proud to provide The Very Group with our headless commerce technology to create a unique digital experience for Very’s customers.

“While shopping expectations continue to change quickly, The Very Group will be able to respond to these fast-changing market demands with commercetools’ flexible and dynamic platform.

“We look forward to our partnership with Very as they continue to grow and invest in the customer experience journey.”

Contact information

Media relations

Ashley Muldoon (The Very Group)

07523 044 507

Notes to editors

About The Very Group

With annual revenue of £2.3bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our family of digital retail brands, led by and supported by and, helps to bring 2,000 desirable labels within easy reach of more customers.

Our team of passionate people has a shared purpose: making good things easily accessible to more people, and we’re here for the millions of online shoppers across the UK and Ireland.

Across electrical, home, fashion and more, we sell everything our 4.8 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.

We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.

For more information, follow us on LinkedInTwitter and Instagram.

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