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Michelle Keegan wearing Reebok


Very launches stockless fulfilment with adidas and Reebok creating biggest ever drop of new product lines

October 26, 2021

Online retailer, operated by The Very Group, has launched a stockless fulfilment model with adidas and Reebok, doubling the number of products from the global sportswear giants available to customers with immediate effect. 

The integration, which means some products will be shipped directly from adidas and Reebok to Very customers, delivered the retailer’s biggest ever drop of new product lines and has created one of the largest assortments of the brands in UK retail. The launch supports Very’s plans to improve customer experience with a more varied and flexible range of fulfilment options.

Very intends to scale up this  stockless fulfilment model over the next few months to cover more brands including Quiz, Lacoste, Kickers, Berghaus, Speedo and Ann Summers. The proposed expansion would involve implementing new in-house technology platforms, integrated with what Very believes to be best-in-class external platforms, including Oracle Retail Merchandising Cloud Service and IBM’s Sterling Order Management, enabling Very to quickly and easily expand its brand portfolio. These platforms are built on an open API integration framework for improved interoperability across the technology estate, while providing Very with increased speed and scalability.

Stockless fulfilment allows Very to choose the most efficient way to fulfil any given product, and will play a key role in expanding the range of products already stocked and processed at Skygate, its highly automated fulfilment centre in the East Midlands. This follows the recent extension of Very’s next day delivery cut off for customer orders to 10pm. 

Tom Goulden, retail product director at The Very Group, said: “With online retail more competitive than ever, it’s vital that we offer the greatest possible choice and flexibility at every stage of the customer journey. Working with brands in this way allows us to offer a much greater range of products and is already demonstrating how it can drive sales and add customer value.

“Integrating our fantastic new in-house tech platforms with best-in-class external platforms is the next exciting step for us and will give Very a truly contemporary retail tech stack. This will set us up well for the future by opening doors for us to work with more categories and brands in an improved way.”


Contact information

Media relations

Dave Lafferty - 07552 283 266
Ashley Muldoon – 07523 044 507

Notes to editors

About The Very Group

With annual revenues of £2.3bn, The Very Group is a unique digital business that combines online retail and flexible payments.

Our family of digital retailers, which is led by and supported by and, brings 2,000 desirable brands within easy reach.

Across electrical, home, fashion and more, we sell everything our customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.

We receive 2.2m website visits every day, with 81% of online sales completed on mobile devices, and deliver 49m products every year.

We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.

For more information, visit our website or follow us on LinkedIn, Twitter and Instagram.

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