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Media expands beauty and fragrance offer with 50 new brands

January 20, 2020

The Very Group, the UK’s largest integrated digital retailer and financial services provider, has added 50 new beauty and fragrance brands to the portfolio of almost 200 available via its flagship brand

The beauty launches include ELEMIS, REN Clean Skincare, Cowshed, NIP+FAB, This Works, Emma Hardie and ICONIC London, while the fragrance launches include Montblanc and Coach. Across all 50 brands, around 1,320 new product lines have become available.

The move supports plans to increase access to more premium beauty brands for’s three million active customers. has grown beauty and fragrance retail sales by 78% over the last four years and will launch even more new brands in 2020, expanding its beauty offer to serve a wider customer base with enhanced ranges of cosmetics, skin care, hair care, men’s products and baby products.

Jeremy Stevens, category director – developing categories at The Very Group, said:

“Our unique proposition of great brands and flexible ways to pay helps customers to trade up online. This creates a real growth opportunity for the beauty market online by opening up a whole new customer base for our brand partners.

“We’re seeing a fantastic response to the beauty and fragrance brands that have already launched on but we know our customers and broader target market want even better access to premium beauty brands. We’re looking forward to working with more leading names in beauty this year.”

The Very Group recently announced a year-long partnership between and CEW UK, the UK arm of an international organisation representing the beauty industry and related businesses. The retailer will work closely with CEW UK to host and be part of events focused on accessing an underserved customer and accelerating the growth of beauty online.


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Notes to editors

About The Very Group

The Very Group is the UK’s largest integrated pureplay digital retailer and financial services provider, with annual sales of £2bn.

Our largest and fastest growing retail brand is, supported by the and brands.

We receive an average of more than 1.5m website visits every day with 79% of online sales completed on mobile devices.

We sell more than 1,900 famous brands, including big name labels and our own exclusive brands. We serve four million customers, delivering 49 million products every year.

We exist to make good things easily accessible to more people and our aim is to be the number one destination for shoppers who value flexible ways to pay.

By offering customers the brands they love and options to spread the cost, we help them say yes when it really matters.

We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.

For more information, visit our website or follow us on Twitter, LinkedIn and Instagram.