Skip to main contentSkip to navigationSkip to search


Topshop and Topman land at Shop Direct

August 24, 2019

Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has added Topshop and Topman to its portfolio of more than 500 fashion brands. The business will also become the first UK retailer outside of the Arcadia Group to stock Topshop Beauty.

Shop Direct’s retail brands, and will offer one of the most compelling Topshop edits in the market. It will be available from 24 August 2019 with circa 500 product lines and will expand to 2,000 during AW19. The range will span clothing, footwear, accessories, maternity, petite and tall.

The extensive Topshop Beauty collection will encompass more than 200 product options, including lipsticks, eyeshadows, highlighters and nail polishes.

Shop Direct has a long-standing relationship with the Arcadia Group and already stocks a number of its brands including Wallis, Evans and Miss Selfridge. This will be further enhanced by Burton and Dorothy Perkins ranges, which will launch on 9 September 2019 following Topshop and Topman.

Fashion remains one of Shop Direct’s biggest product categories, with clothing and footwear accounting for more than a third of the retail sales mix in its most recent full-year results for the year ended June 2018.

Sam Perkins, managing director, retail at Shop Direct, said: “Topshop and Topman are two of the biggest fashion brands out there. We know our customers will love this new partnership, which builds on our long-term, successful relationship with the Arcadia Group. We believe it’ll attract even more customers to Very and Littlewoods – giving them access to a range of different ways to pay – and open up the Topshop and Topman brands to a whole new group of customers.”

Emma Alexander, fashion director at Shop Direct, commented: “We’re so excited to be launching Topshop and Topman, and especially pleased to be the only UK retailer offering Topshop Beauty. The extensive product ranges available will be trend-led and constantly refreshed, meaning customers will be able to land their whole look at Very and Littlewoods.”

Paul Price, CEO at Topshop Topman, added: “Topshop’s mission is to inspire customers and bring them exciting, design-led fashion at great value. We’re delighted to be partnering with Shop Direct’s retail brands – delivering our clothing, accessories and beauty to even more UK-based shoppers’ homes at the click of a button.”



Media enquiries

 Shop Direct

Ashley Muldoon           07523 044 507

Dave Lafferty                07552 283 266

About Shop Direct

 As the UK’s largest integrated pureplay digital retailer and financial services provider, Shop Directhas annual sales of £1.96 billion.

Later this year, we will rebrand to The Very Group as part of plans to bring our name and identity in line with our largest and fastest growing retail brand

Our other brands are Littlewoods.comand We receive an average of more than 1.4 million website visits every day, with 74% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our multi-category range of famous brands, market-leading technology and data capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click-and-collect service, CollectPlus, delivers to 7,000 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.comor follow us on Twitter at @ShopDirect.