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Shop Direct to rebrand to The Very Group

March 27, 2019

Shop Direct, the UK’s largest integrated pureplay digital retailer and financial services provider, has announced plans to rebrand to The Very Group, bringing its name and identity in line with its flagship consumer brand

The new corporate identity, which will be unveiled later this year, will support Shop Direct’s ambition to recruit hundreds of roles in data and technology, and at its new fulfilment centre in the East Midlands over the next two years by drawing on Very’s widespread brand awareness.

The move will mark the 10-year anniversary of Very, which launched in July 2009 as a pureplay digital retailer. Today it is a £1.4bn-revenue brand with 2.82m active customers and an average of over 1m daily website visits.

Henry Birch, group CEO at Shop Direct, said:

 “Rebranding Shop Direct to The Very Group will be a clear marker of the next chapter in our development. The new name will bring us in line with Very in its 10th year and step change our ability to attract the world’s best talent.

“The new identity will also help to foster an even closer emotional connection between our people and our customers, which is vital as we continue to improve our proposition and deliver the best possible shopping experience.”



 Media enquiries

 Shop Direct                Lauren Young              07919 228622

Dave Lafferty               07552 283266

Brunswick                  Eilis Murphy                 0207 404 5959

Cerith Evans                0207 404 5959

Bondholder enquiries

Shop Direct                  David Fletcher   


 As the UK’s largest integrated pureplay digital retailer and financial services provider, Shop Direct has annual sales of £1.96 billion. Our brands are, and We receive an average of more than 1.4 million website visits every day, with 74% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our multi-category range of famous brands, market-leading technology and data capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click-and-collect service, CollectPlus, delivers to 7,000 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.