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Seven new brands at home with Shop Direct

September 30, 2019

Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has added seven big name home and furniture brands to its portfolio of more than 150 over the last six weeks.  

The move supports the company’s plans to drive sales within its home category by complementing a strong own-brand offer with a greater proportion of branded products. It will also increase the frequency with which Shop Direct can release new home and furniture products to its customers.  

Design-led furniture brand Swoon has launched a collection of 80 product lines on, encompassing sofas, tables, chairs, TV stands and bookshelves. This will be complemented by more than 135 new product lines from Calvin Klein, Tommy Hilfiger, Content by Terence Conran, Accessorize, Karen Millen and East End Prints available on both Very and The collections will span a mix of bed linen, bath linen, bedroom accessories and graphic art prints. 

Several brands already available on Very and Littlewoods have also expanded their home ranges. Ted Baker has launched a home fragrance collection, Sass & Belle has added storage and decorative accessories and Scion has added bath linen. Silentnight, which has sold more than a million individual products via Very to date, has also launched an exclusive range of upholstered bedframes.  

Mike Wheeler, home category director at Shop Direct, said: This is an important step forward in our plans to fuel growth by complementing the strong own brand offer on Very and Littlewoods with an enhanced range of leading home and furniture brands.   

We know our customers love the mix of brands and flexible ways to pay that we offer when it comes to updating their homes, and look forward to announcing the launch of several more big brands in the near future.” 


Media enquiries 

Ashley Muldoon     07523 044 507 

Dave Lafferty          07552 283 266 

About Shop Direct 

As the UK’s largest integrated pureplay digital retailer and financial services provider, Shop Direct has annual sales of £1.96 billion.  

Later this year, we will rebrand to The Very Group as part of plans to bring our name and identity in line with our largest and fastest growing retail brand 

Our other brands are and We receive an average of more than 1.4 million website visits every day, with 74% of online sales completed on mobile devices. 

We exist to make good things easily accessible to more people. With our multi-category range of famous brands, market-leading technology and data capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise. 

We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click-and-collect service, CollectPlus, delivers to 7,000 stores across the country, increasing ease and convenience for customers. 

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.