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Media boosts branded offer as raft of high street labels sign up

April 2, 2015

Digital department store is boosting its branded fashion offer with the launch of high street names such as Miss Selfridge, which made its debut on the site this week.

The young fashion label is one of a tranche of brands to join’s roster, including Warehouse and Coast, which will go live in the next month. This follows the recent introduction of River Island and Wallis to the website.

Miss Selfridge launched with a carefully selected collection on, which is already proving incredibly popular with shoppers., the flagship website at the UK’s fourth largest etailer Shop Direct, already stocks over 900 labels across its department store range making it the number one retailer for famous brands. The retailer is enhancing its fashion offer to put in front of its customers all the brands they would shop on the high street.

The recent swathe of clothing brands launching on follows the appointment of former Gap buying director Zoe Matthews as Shop Direct fashion director last July.

Matthews said: “We want to give our customers more of the brands they want. Our aim is to bring all the labels they’d seek on the high street to our slick, easy-to-navigate website to create a one-stop shop for fashion.

“Miss Selfridge is fun, girly and bang on trend – a perfect fit for our younger, fashion-conscious customers. We thought it’d go down a storm, and it might be early days but it looks like our hunch was right.

“We’re confident that Warehouse and Coast will also be big hits and will give our customers more reason than ever before to visit”


For more information, please contact Gemma Goldfingle on / 07795811742


Shop Direct is the UK’s fourth largest online retailer, with annual sales of more than £1.7 billion. Our digital department store brands include, which is now a £800 million brand, and receive over a million visits each day.

We exist to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we’re well placed to deliver on that promise.

We sell over 1,000 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Our click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.