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November 3, 2015

Shop Direct, the UK’s second biggest online pureplay retailer, with the digital department stores, and, has announced Pets At Home Executive Director, Phil Hackney, will join the company as Operations Director.

Phil will take responsibility for Logistics, Fulfilment and Customer Service when he joins the company in the new year. He will join the Shop Direct executive board and will report to CEO, Alex Baldock.

Phil has worked at Pets At Home since 2007, where he was Executive Director in charge of Logistics and Business Systems.

A graduate of Nottingham Trent University, Phil started his career at Boots, where he spent 12 years in logistics operations. This was followed by six years with global IT distributor Tech Data, where he was initially responsible for e-commerce fulfilment operations before taking on responsibility for logistics operations in Northern Europe and acting as part of a business team that integrated a South American mobile phone business into a pan European model.

Alex Baldock, CEO of Shop Direct said: “I am delighted that Phil is joining Shop Direct. He is a logistics guru with tonnes of e-comm experience, and I am really looking forward to acting on Phil’s ideas to take our operations to the next level.”

Phil Hackney commented: “Shop Direct is on a tremendous growth trajectory and I am very excited about the prospect of using my skills and experience to help deliver on the promise to make good things easily accessible to more people”.




Shop Direct

Heather Astbury         07880 09663
Dan Rubel                    07880 714814



Eilis Murphy                020 7404 5959

Helen Smith                 020 7404 5959



Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of almost £1.8 billion. Our digital department store brands are, and, and receive an average of 1 million website visits every day, with more than 59% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading ecommerce and technology capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,100 famous brands, including big name labels and our own exclusive brands. We have 4 million customers and deliver 48 million products every year. Our free click and collect service, delivers to 5,800 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.