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Shop Direct appoints deputy CEO

October 17, 2014

The UK’s leading multi-brand digital retailer, Shop Direct, has appointed Gareth Jones as deputy CEO.

The appointment is in addition to Jones’s existing role of group retail and strategy director, where he is responsible for ecommerce, customer intelligence, marketing, trading and creative across the group’s six digital department store brands. He is also overseeing the development of Very Exclusive, the group’s new luxury etail brand.

Alex Baldock, group CEO, said: “This appointment is recognition for everything Gareth has put in at Shop Direct. He’s a trusted colleague, an outstanding leader, a great ambassador for the business, and is playing a central role in building a world class digital retailer here. I’m delighted for him.”


Media contacts
Shop Direct: Lauren Young – / 0844 292 3986
Brunswick: Helen Smith – / 0207 936 7419

About Shop Direct
Shop Direct is the UK’s leading multi-brand digital retailer, with annual sales of £1.7 billion. Our digital department store brands include, which is now a £700 million brand, and receive an average of 950,000 website visits every day.

We exist to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we’re well placed to deliver on that promise.

We sell more famous brands than any other UK retailer, including big name labels and our own exclusive brands, and deliver 48 million parcels each year.

For more information on Shop Direct, visit or follow us on Twitter @ShopDirect.